Waverly, the Design Authority Since 1923 is a premier home fashion and lifestyle brand and one of the most recognized names in home furnishings.
Launched in 1923, Waverly is a premier home fashion and all encompassing lifestyle brand and one of the most recognized names in home furnishings. Its signature look is expertly translated into countless classic styles among home furnishing products including fabrics, wall coverings, bedding, window treatments, decorative accessories and other key products. Waverly is available through retailers and interior design showrooms in over 12,000 doors nationwide.
F. Schumacher & Co., a maker of exclusive European fabrics, launched Waverly in 1923 to bring home décor to the emerging market of American consumers who desired accessible style. The first collection consisted of eight patterns by American designer Cy Clark, and its instant popularity led to a rapid expansion of the line. The company registered the name Waverly Bonded Fabrics in 1926, and F. Schumacher hired advertising firm J. Walter Thompson to develop a promotional campaign, making Waverly synonymous with the American home since the Roaring Twenties. Waverly responded to consumer requests with the addition of its coordinating wallpapers in 1939 and the Waverly Home Fashions division in 1951, bringing its fabric collections to a gamut of home furnishings. The “Waverly Signature Look,” including the company’s famous Glosheen chintzes, florals, stripes, and plaids became synonymous with American décor, evolving into a legacy which represents quality and timelessness.
Laural Home ® was founded on the premise of providing customers with the highest quality digitally printed textiles. Laural Home is a family company, led by husband and wife team, Don and Florence Tweel. Together they lead an incredibly talented and creative team of designers and account specialists who share their passion for curating unique experiences through art inspired décor and home design..
